hollywood influences fashion

HOW HOLLYWOOD INFLUENCES FASHION

/0 Comments/in , /by

Some people think modern society is obsessed with celebrities, and that this is a relatively new phenomenon driven by the prevalence of smartphones and Internet culture. In reality, this is a trend that began in the 1920s and 30s, with the rise of Hollywood, cinema, and movie stars. As much as costume designers attempted to recreate the fashion people were wearing at the time, consumers were also influenced by what glamorous Silver Screen stars were wearing both on and off screen. It’s necessary to keep an eye on what Hollywood is wearing in order to anticipate your customers’ needs.

hollywood fashion 30s

Recently, Louis Vuitton debuted a graphic T-shirt from the popular science fiction show Stranger Things. It was sent down a runway while they showcased their new collection, and it was a prime example of Hollywood influences. The design on the shirt was a movie poster for the show that had been modeled after a famous 80s movie, Stand By Me. In this way, movies influenced pop culture and in turn influenced fashion. It’s also apropos to the trend of 80s fashion making a comeback right now. We can expect these designs to become increasingly in demand, especially as 80s fever takes over TV screens everywhere.

louis vuitton stranger things

Movies and their stars will continue to influence fashion in the future, and so it is important to keep an eye on trends, what films are big in the box office, and what celebrities are considered trendsetters both on and off screen. This can affect both growth in sales and decline. Clark Gable, a popular leading man in the 1930s, was seen without an undershirt in It Happened One Night, and ironically enough, almost overnight the sale of undershirts plummeted. Paying attention to what isn’t hot in Hollywood can be as important as noticing what is, and it can save you from ending up with stock that won’t move.

it-happened-one-night

                                                                       It Happened One Night

The prevalence of the Internet makes is so that information travels faster than ever. It can also make it easier to stay ahead of the curve when it comes to watching Hollywood trends. Following celebrity news isn’t just good entertainment anymore: it’s good business sense.

online store

ONLINE STORES VS. PHYSICAL STORES – ENEMIES OR ALLIES?

/0 Comments/in /by

Since the advent of the Internet, it has revolutionized fashion, industry, and the way people shop. It has changed everything from where people spend money to their standards for buying products. Another enormous effect it’s had is to inversely affect the number of online stores versus brick and mortar stores. Now is the time to make plans for how to grow in a market that is constantly changing and evolving.

shopping online

More and more people are shopping online, and as a result, there’s an inverse relationship between digital and physical stores. As the former grows, the latter shrinks. What does this mean for the fashion industry and for designers? Many things. It means retailers must consider the advantages of having online stores only: there is no store front to maintain and fewer concerns about loss and liability. These are attractive options for anyone who may be considering starting up, as it can save money to sell products online. The stores that adopt an omnichannel strategy empower customers to shop however and whenever they choose.

Thanks to e-commerce, customers no longer have to put as much effort into shopping. Gone are the days when they had to select a store, travel to it, sift through products by hand, make purchases, and then bring their selections home. Now, they can see your entire catalog with a click and make their choices quickly and easily. This benefits both customers and retailers, streamlining the process on both ends.

ecommerce

Social media is now a part of people’s day to day lives, which makes it a part of their shopping experience as well. The most obvious way it contributes is that if a person with clout declares their love of a brand or product on social media, people will see it and consider buying it. Also, thanks to “social proofing,” people now feel like once they’ve shared their new outfit on social media, it cannot be worn again. This has led to two important shifts: people are buying more clothing, but they are spending less on it.

Social Media

Whether just starting up or preparing a new business model, these changes in the market and how consumers interact with it are paramount to coming out on top. 

WHAT TO EXPECT FOR FASHION BUSINESS IN 2018

/0 Comments/in /by

All across the fashion industry, one word keeps popping up when designers, experts, and business owners alike discuss fashion trends in 2018: optimism. 2017 was a year of transformation, especially for the Brazilian market, and while there were growing pains and setbacks, all in all, it ended in healthy, sustainable growth. Now, with 2018 right around the corner, things are looking up, and with all the optimism going around, it’s certain to bring incredible changes.

It’s been said that 2018 is expected to be a watershed for the fashion industry, and the transformation couldn’t come at a better time. It is predicted that Asia will become a huge market in this year, with fifty percent of clothing and accessories purchases coming from places other than North America. That’s just one of the many changes coming fashion’s way. And it doesn’t just mean big things for Asia. This will impact the Latin American and Pacific markets as well. For the first time in a long time, the West won’t be the global stronghold it once was, making room in the industry for other regions to stake their claim.

Fashion business

2018 will also be the year of increasingly-demanding consumers. Customers have no shortage of ways to discriminate between products these days. In this age of digital shopping, buyers can hunt for the best bargains and sales in seconds, without ever leaving their homes. And with the popularity of online reviewing, they can make up their minds about a product before they’ve ever tried it on. It is predicted that the market will continue its trend of becoming a dichotomy between luxury and value items, furthering the divide between consumers.

Online sales will continue to grow at an exponential rate in the upcoming year, which presents unique challenges as customers become increasingly less brand loyal. The competition is fierce, and it’s getting fiercer. Price and quality are no longer the only factors that entice buyers. They also look for convenience, value, integrity, and if a company’s values align with their own. This will be a year where some people win, and some people lose, and the ones who are willing to take risks will undoubtedly win the spoils.