It’s no secret that the Brazilian fashion industry has been expanding. Hand over foot, it’s been gaining ground, and it’s projected that it will continue to do so in coming years. Like any business, the industry benefits from a process of imports and exports. Taking a closer look at the benefit of importing is integral to staying on the right side of this exponential growth. An increasingly global market not only demands it, but fashion itself is heavily rooted in cultural swaps and exchanging of ideas. In a sense, both products and inspiration have the potential to be imported.
The advantages of importing begin in one of the most important aspects of business: cost. Capital is the lifeblood of any industry, and having enough of it is the first and last decider of the success of a new business venture. Finding ways to reduce cost is always a wise idea, and importing from other countries can do that. Manufacturing textiles, accessories, and more at lower expenses in developing countries can offer many such cuts: in the cost of materials, labor, and production, just to name a few. Lower wages are sometimes paid to overseas workers, depending on the cost of living, so be sure to check that your production partners are engaging in ethical and humane practices.
The demand for fashion is driven by consumers, and consumers want to follow what’s trending and dress appropriately for every season. Since seasons are opposite between the Northern and Southern hemispheres, summer fashion can be imported ahead of time from countries like Brazil—which is famous for its beachwear—to supply North American demand. Conversely, the same can be said for imports into Brazil. Also, inexpensive versions of high-fashion looks can be produced abroad in order to appeal to multiple spending brackets.
Several factors are key to the successful use of imports: building a rapport with a reliable overseas partner, using intermediaries to expedite both communication and production—which in turn cuts down on losses from miscommunications—and also sourcing products from places where it is both ethical and economical to do so. This is the stepping stone that leads down the path to global trade.