Entries by NYFT

THE UP-TRENDING OF MODEST FASHION

For those of us who are dedicated followers of fashion, the announcement of London Modest Fashion Week as  a new addition to the London fashion calendar is not a surprise. The first event of its kind in the British capital, the shows are scheduled for the 17th and 18th of February. The successful in the […]

#FASHION SHOW

Fashion has always been an art form that breaks boundaries. The most successful designers are continually pushing the limits of their art form, asking “Why?” and then swiftly creating clothes before anyone can even answer. It makes sense, then, as we are thick in New York’s heralded Fashion Week, we’re seeing a reexamination of not […]

THE IMPORTANCE OF BRAND IDENTITY TO SUCCESS

If you’re a designer or the owner of a business, you’re probably focusing on exposure primarily. After all, no one will buy your products if they’ve never heard of you. However, the fashion industry moves fast, and with so many options out there, getting your name out is no longer the quickest way to win […]

POLLUTION IN FASHION: THE IMPORTANCE OF SUSTAINABILITY

Let’s be real: no customer wants to pay more for clothing. Outside of celebrities who are expected to tout the latest and most expensive brands, people want their clothing to be affordable. Hence, the popularity of “fast fashion”: clothes that are produced quickly, sold cheaply, and can be thrown out without the consumer experiencing any […]

EMPOWERING YOUR BRAND THROUGH MARKETING

The fashion industry continues to expand, and yet undeniably, some brands are cornering more of the market share than others. Why do some brands die out while other similar ones thrive? The answer lies almost entirely in marketing. Producing a quality product that fulfills an existing need is only one part of the process. You […]

FASHION INDUSTRY 2018 TRENDS

Trends in the fashion industry are constantly changing. It’s important to stay abreast of these developments and drifts in order to secure a piece of the ever-expanding market share. When big shifts take place, such as the ones that are occurring right now, staying ahead of the curve can mean the difference between growth and […]

THE VOICE OF FASHION IN A GLOBAL ECONOMY

The fashion industry has just taken a big step toward expanding its presence as a global entity. The Swiss, non-profit organization, the World Economic Forum, has a meeting every year in Davos in which the global economy is discussed. Academics, business owners, politicians, scientists, and other public figures arrive from around the world to attend, […]

ADVANTAGES OF IMPORTS

It’s no secret that the Brazilian fashion industry has been expanding. Hand over foot, it’s been gaining ground, and it’s projected that it will continue to do so in coming years. Like any business, the industry benefits from a process of imports and exports. Taking a closer look at the benefit of importing is integral […]

HOW TO WIN WITH MILLENNIALS

These days, the Millennial generation no longer fits the stereotype of teenagers spending all their time on smart phones. Millennials have grown up, and contemporarily, they’re a huge driving force behind the consumer market. Learning how to win their business is a crucial aspect of expanding your market share in the coming years. As Baby […]

FASHION PREDICTIONS

Fashion has an undeniable tendency to reflect the social climate in which it was produced, but not always in the way you might think. Sometimes, instead of acting as a mirror, it’s more like a fantasy, or a wish fulfillment. In the past year, while the world was being rocked by hurricanes, deadly earthquakes, political […]