All across the fashion industry, one word keeps popping up when designers, experts, and business owners alike discuss fashion trends in 2018: optimism. 2017 was a year of transformation, especially for the Brazilian market, and while there were growing pains and setbacks, all in all, it ended in healthy, sustainable growth. Now, with 2018 right around the corner, things are looking up, and with all the optimism going around, it’s certain to bring incredible changes.
It’s been said that 2018 is expected to be a watershed for the fashion industry, and the transformation couldn’t come at a better time. It is predicted that Asia will become a huge market in this year, with fifty percent of clothing and accessories purchases coming from places other than North America. That’s just one of the many changes coming fashion’s way. And it doesn’t just mean big things for Asia. This will impact the Latin American and Pacific markets as well. For the first time in a long time, the West won’t be the global stronghold it once was, making room in the industry for other regions to stake their claim.
2018 will also be the year of increasingly-demanding consumers. Customers have no shortage of ways to discriminate between products these days. In this age of digital shopping, buyers can hunt for the best bargains and sales in seconds, without ever leaving their homes. And with the popularity of online reviewing, they can make up their minds about a product before they’ve ever tried it on. It is predicted that the market will continue its trend of becoming a dichotomy between luxury and value items, furthering the divide between consumers.
Online sales will continue to grow at an exponential rate in the upcoming year, which presents unique challenges as customers become increasingly less brand loyal. The competition is fierce, and it’s getting fiercer. Price and quality are no longer the only factors that entice buyers. They also look for convenience, value, integrity, and if a company’s values align with their own. This will be a year where some people win, and some people lose, and the ones who are willing to take risks will undoubtedly win the spoils.