THE GLOBALIZATION OF FASHION
A social phenomena, has provided me a lifetime of passionate goals through entrepreneurship, fashion research and empowerment. As fashion is a reflection of our identity, a mirror of our hopes, dreams, creativity and well-being, it becomes a part of our society for life.
The advent of globalization and mega fashion shows held in many nations across the world, such as France, Italy, USA, United Kingdom and Japan, has not yet captured this unique, creative and inspiring fashion Industry of Brazil. My studies lead me to a nation that is thriving domestically in the fashion markets of Brazil. However, their expansion and growth into the USA and International markets will be ongoing, a reality that has not yet achieved its greatest potential.
Brazilians are truly passionate about fashion. Their domestic brands and designers are extremely creative, well informed, trendy and unique with a cultural characteristic along with standards of quality first, which surpasses all of the above.
My passion and focus, is to expand the Brazilian Fashion Industry to the American Market and to the International World, through a unique and proprietary business platform that will further develop these brands and designers, while capturing the best of moments to come.
By Angela R Mann
Founder of New York Fashion Trade Inc. – NYFT
For those of us who are dedicated followers of fashion, the announcement of London Modest Fashion Week as a new addition to the London fashion calendar is not a surprise. The first event of its kind in the British capital, the shows are scheduled for the 17th and 18th of February. The successful in the […]
Fashion has always been an art form that breaks boundaries. The most successful designers are continually pushing the limits of their art form, asking “Why?” and then swiftly creating clothes before anyone can even answer. It makes sense, then, as we are thick in New York’s heralded Fashion Week, we’re seeing a reexamination of not […]
If you’re a designer or the owner of a business, you’re probably focusing on exposure primarily. After all, no one will buy your products if they’ve never heard of you. However, the fashion industry moves fast, and with so many options out there, getting your name out is no longer the quickest way to win […]
Let’s be real: no customer wants to pay more for clothing. Outside of celebrities who are expected to tout the latest and most expensive brands, people want their clothing to be affordable. Hence, the popularity of “fast fashion”: clothes that are produced quickly, sold cheaply, and can be thrown out without the consumer experiencing any […]
The fashion industry continues to expand, and yet undeniably, some brands are cornering more of the market share than others. Why do some brands die out while other similar ones thrive? The answer lies almost entirely in marketing. Producing a quality product that fulfills an existing need is only one part of the process. You […]